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Website Audit

 

Not sure whats wrong with your website? 

 

We help you find errors in your site that are preventing it from ranking higher. 

 

We will analyze several aspects of your site using several key metrics to dig deep into your website data to extract valuable insights. We will also look for any hidden opportunities that we may come across or any element that is not contributing positively towards the performance of the website.

 

You can expect a report that covers metrics that are of importance to the website including methods for resolving and improving performance.

 

Audits include the review of the following: 

 

Keyword Analysis & Targeting
• Title & META Tag Optimization
• Site Structure Analysis / Crawler Accessibility
• Content Optimization and Publishing
• Page Load Time Improvement
• Image Optimization
• Landing Page Implementation
• Analytics Configuration Review
• Sitemap Generation
• Pages that are difficult for search engines to access, index or rank
• Top Keywords Driving Traffic
• Top Pages Receiving Traffic
• Crawl Stats & Errors
• Missing Canonical Tags
• Missing H1, H2 and H3 tags
• Too many links on a single page

 

We have the following reports available:

 

Adwords Audit:  We will also provide you with detailed report that will summarize your marketing campaign including analysis of your selected Adwords keyword rankings.

 

Google Analytics Audit: In order to better judge conversion rates, overall performance, and other site metrics, we will perform an overview of your Google analytics on your website.

 

SEO Analyzer:  We analyze how well web crawlers can access your pages and index your content, and make note of any restrictions when attempting to access your site. It is sometimes the case that we may block crawlers from visiting some pages so that the search engine will give a better ranking to the most important pages on your site. We look at your image filenames and your content titles to be certain that they are properly formatted. Oftentimes, we will alter the format of your URLs so that they are more keyword rich. We also work to identify areas where duplicate content is present, or content that is being shared by other sites. We take a look at your site’s page load times, and we optimize images and placement of third-party scripts that might cause lag.

 

Meta Tag Analyzer: We will provide you with a report to understand performance and to identify some of the most critical SEO concerns your site is experiencing.

 

Page Rank Checks: We will review the core pages of your site to ensure that the search engines understand your content rankings your content in searches that are relevant to your products or services.

 

Keyword Density and Analyzer: One of the most important initial steps in helping your site to reach the right target audience is proper keyword targeting. We utilize tools and reports in order to determine what keywords people use to find your products or services. We will share this data with you and target the keywords that will help you get the most traffic coming your way. Selecting the right keywords is a paramount step in finding the best target audience and in achieving and maintaining an optimal conversion rate.

 

Social Media Analyzer: Our professionals will review your current social media accounts and identify factors that are contributing to slow follower performance. Make suggestions to improve attention retention and follower interest.

 

Keyword Suggestions: When a web crawler finds unique, fresh content every time that it visits your page, it will rank your site higher and it will visit more often. The frequent addition of content like blog posts, articles, landing pages and other resources (such as “how-to” articles and buyer’s guides) will enhance your site’s keyword popularity. Additional content pages and landing pages can be optimized around a specific topic for maximum relevance. These pages are, in a sense, additional doorways for visitors to your site. You can bring in a lot of traffic based on correctly published keyword content suggestions.

 

Sitemap Generation: We generate and submit a sitemap to Google, Yahoo, and Bing so that they are aware of all of the pages that exist within your site. This allows all of your pages to be served in each particular engine’s search results.

 

Get up to speed to where your customers are located and improve your knowledge of what steps your company can take to make sure that you are the service that they are looking for. 

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